MARKET DEMOGRAPHICS |
Under 18: 35% | Age 19-34: 30% | Age 35-49: 30% | Age 50-64: 3% | Age 65-over: 2% |
Caucasian: 72% |
African American: 8% |
Hispanic: 17% |
Other: 3% |
White Collar: 63% |
Blue Collar: 35% |
FACILITY SPECS
Viewing Room: Focus Group Room: Kitchen: |
Yes No Full Test |
Number Of Stores: 200
ANCHOR STORES
Foley's
J.C. Penney
Sears
Dillards
Montgomery Ward