MARKET DEMOGRAPHICS |
Under 18: 20% | Age 18-34: 20% | Age 35-49: 20% | Age 50-64: 20% | Age 65-over: 20% |
Caucasian: 94% |
African American: 1% |
Hispanic: 3% |
Other: 2% |
White Collar: 50% |
Blue Collar: 50% |
FACILITY SPECS
Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 150
ANCHOR STORES
Robinson May
Dillards
J.C. Penney
Sears
Mervyn's