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MARKET DEMOGRAPHICS |
| Under 18: 28% | Age 18-34: 26% | Age 35-49: 23% | Age 50-64: 14% | Age 65-over: 9% |
Caucasian: 97% |
African American: 1% |
Hispanic: 1% |
Other: 1% |
White Collar: 63% |
Blue Collar: 37% |
FACILITY SPECS
| Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 150
ANCHOR STORES
JC Penney
Sears
Lazarus