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MARKET DEMOGRAPHICS |
| Under 18: 25% | Age 19-34: 25% | Age 35-49: 20% | Age 50-64: 20% | Age 65-over: 10% |
Caucasian: 80% |
African American: 14% |
Hispanic: 1% |
Other: 5% |
White Collar: 65% |
Blue Collar: 35% |
FACILITY SPECS
| Viewing Room: Focus Group Room: Kitchen: |
Yes No Full Test |
Number Of Stores: 150
ANCHOR STORES
Macy's
Lord and Taylor
Filenes
JC Penney
Caldor