MARKET DEMOGRAPHICS |
Under 18: 35% | Age 18-34: 20% | Age 35-49: 20% | Age 50-64: 15% | Age 65-over: 10% |
Caucasian: 70% |
African American: 10% |
Hispanic: 15% |
Other: 5% |
White Collar: 65% |
Blue Collar: 35% |
FACILITY SPECS
Viewing Room: Focus Group Room: Kitchen: |
No No Full Test |
Number Of Stores: 160
ANCHOR STORES
J.C. Penney
Lord and Taylor
Sears
Filenes