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MARKET DEMOGRAPHICS |
| Under 18: 16% | Age 18-34: 20% | Age 35-49: 18% | Age 50-64: 15% | Age 65-over: 31% |
Caucasian: 86% |
African American: 8% |
Hispanic: 4% |
Other: 2% |
White Collar: 40.8% |
Blue Collar: 59% |
FACILITY SPECS
| Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 125
ANCHOR STORES
Burdines
Dillards
Sears
JC Penney