MARKET DEMOGRAPHICS |
Under 18: 15% | Age 18-34: 30% | Age 35-49: 25% | Age 50-64: 15% | Age 65-over: 15% |
Caucasian: 90% |
African American: 7% |
Hispanic: 2% |
Other: 1% |
White Collar: 55% |
Blue Collar: 45% |
FACILITY SPECS
Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 150
ANCHOR STORES
JC Penney
Dillards
Burdines
Mervyns
Belk Lindsay