MARKET DEMOGRAPHICS |
Under 18: 9% | Age 19-34: 30% | Age 35-49: 35% | Age 50-64: 21% | Age 65-over: 5% |
Caucasian: 42% |
African American: 3% |
Hispanic: 50% |
Other: 5% |
White Collar: 55% |
Blue Collar: 45% |
FACILITY SPECS
Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 120
ANCHOR STORES
Oshman's Superstore
Dillards
J.C. Penney
Sears
Mervyn's