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MARKET DEMOGRAPHICS |
| Under 18: 10% | Age 18-34: 25% | Age 35-49: 25% | Age 50-64: 30% | Age 65-over: 10% |
Caucasian: 90% |
African American: 8% |
Hispanic: 1% |
Other: 1% |
White Collar: 50% |
Blue Collar: 50% |
FACILITY SPECS
| Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 150
ANCHOR STORES
Macy's
JC Penney
Sterns
Sears