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MARKET DEMOGRAPHICS |
| Under 18: 15% | Age 18-34: 36% | Age 35-49: 29% | Age 50-64: 19% | Age 65-over: 1% |
Caucasian: 60% |
African American: 10% |
Hispanic: 25% |
Other: 5% |
White Collar: 60% |
Blue Collar: 40% |
FACILITY SPECS
| Viewing Room: Focus Group Room: Kitchen: |
Yes Yes Full Test |
Number Of Stores: 150
ANCHOR STORES
Montgomery Ward
J.C. Penney
Dillards
Mervyn's