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MARKET DEMOGRAPHICS |
| Under 18: 31% | Age 18-34: 27% | Age 35-49: 20% | Age 50-64: 12% | Age 65-over: 10% |
Caucasian: 80% |
African American: 10% |
Hispanic: 5% |
Other: 5% |
White Collar: 20% |
Blue Collar: 80% |
FACILITY SPECS
| Viewing Room: Focus Group Room: Kitchen: |
No No Full Test |
Number Of Stores: 100
ANCHOR STORES
Target
J.C. Penney
Gottschalks